Business Essentials


Dr. Debbie Good
Faculty, College of Business Administration


Students outside of the College of Business Administration that have shown an interest in business but do not plan on working in one of the functional areas such as marketing, accounting, finance, etc. Undergraduate students who are seeking to apply their academic background to practical issues and concerns or students who want to eventually hold leadership positions in their organizations. All courses are required and must be completed within the summer term.

Students are asked to apply for admission to the program. A cohort of 25-35 students will be accepted each summer into the program. Students who are interested in applying should have the following in terms of background:

  • Current student enrolled full-time in one of the colleges or campuses of the University of Pittsburgh (current College of Business students are not eligible for this program)
  • Strong overall performance in a challenging curriculum with a 3.0 or higher college GPA
  • At least 24 credits at the college level (may include A.P. credits)



BUSERV 1360: Principles and Practices of Social Responsibility in Business
This course will give students exposure to in-depth analysis of leadership concepts and practices in the issue of social responsibility in business and society. Using cases, exercises and intensive class discussion, students will explore key topics such as stewardship in business, social responsibility, sustainability, stakeholder analysis, and leading change in organizations. Both research as well as current organizational practices in these various areas will be topics for discussion and application in this course.

BUSERV 1915: Introduction to Management
Introduces the basic roles of managers such as planning, organizing, controlling, staffing, and directing. Aspects of leadership, motivation, organization structure, and the interdependence of functional subsystems will also be covered. Emphasis is placed on management practice.

BUSERV 1940: Marketing Fundamentals
Provides an understanding of the roles of marketing in the economy and the firm, and develops a rationale for a marketing perspective as a guide to organizational and individual actions.

BUSERV 1975: Financial Planning for the Individual
Course provides an overview of the personal financial planning process; developing personal financial goals, analytical tools used in financial planning, individual risk assessment and management techniques, investment and portfolio analysis, individual tax planning and management, employee benefits and retirement planning, and estate planning.                                                                                                                        


The experiential learning component uses a service project for a community organization to enhance student understanding of a particular content area in leadership and ethics, students are challenged to immerse themselves in readings, essays, and discussions in a specific content area, which is used and reflected upon throughout the duration of the community impact project. This can also include helping real organizations address complex issues of ethics, leadership and social responsibility in today’s complex environment. The following is a link to a case study that was developed through the use of experiential/outside of the classroom learning.